ScalePoint CPG

ScalePoint CPG was built from real operating experience – not theory. We exist to help brands avoid the most expensive mistakes in consumer goods: scaling too early, scaling incorrectly, or scaling without systems.

Founder/ CEO

Mark Rider is a senior commercial growth leader in CPG and foodservice with deep operating experience across grocery retail, DSD, and distribution strategy.

He has led commercial strategy inside branded and innovation-driven programs across frozen, refrigerated, shelf-stable, and beverage categories — navigating everything from distributor negotiations and broker management to pricing architecture and promotional velocity.

Mark has operated inside acquisition environments, managed retail expansion, and built margin structures that support sustainable scale — not just door count growth.

He understands the difference between distribution and disciplined expansion.

Through ScalePoint CPG, Mark partners with founders and executive teams to build commercial infrastructure that aligns pricing, distribution, and velocity before growth pressures expose structural weaknesses.

Retail growth is not about adding doors.
It is about building a system that can withstand them.